Everyone is afraid to fail. Some people are so afraid of falling that they don't even bother trying. For them, it's easier to give up on their dreams of being successful. 

Here are three quick tips that you can try to help validate your business ideas and reduce your risk of failing: 

 

      1. Before completely launching your new product or service, try to develop early interest by pre-launching or pre-selling in limited quantities. This way you can create an audience for your business and get their engagement before hand. Pre-selling is also a great way to get customers feedback before you take the big plunge. 

 

      1. Let your business be your side hustle for a while before leaving your 9-5 job. This will help you decide if this is the business you really want to get into as a lifelong venture. There will also be many learning opportunities along the way that can be carried over, if you do decide to enter into business long term. 

 

      1. Seek the counsel of wise men and women. As part of your journey into the business world, seek out the guidance of mentors in, and outside of your field, who have already been down the road you’re just now considering. Listen to what they have to say and apply any advice you can.

 

“We are all failures – at least the best of us are.” - J.M. Barrie

 

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Cherise Castle-Blugh is the author of The Timely Entrepreneur Series and the Director of Entrepreneur Services at The Timely Entrepreneur®. She has been working to grow the Trinidad and Tobago Entrepreneurial community, creating resources and events to support entrepreneurs.