A lead magnet is a powerful tool as part of your sales funnel. It not only gives customers a free gift and an incentive to shop with you, but it also delivers you that ultimate piece of customer information – an email address!
A lead magnet is a free gift you offer people who may be interested in your product or service. This strategy is employed by businesses around the world. The power of the lead magnet is so great that it can double or even triple your conversions.
Types of lead magnets
There are so many ways to offer lead magnets. The good news is that they don’t have to be long-winded or fancy. Your lead magnet also need not be a sales pitch. In fact, the less sales-y, the better.
Here are 12 lead magnets strategies to drive sales into your business:
• Free info – report / ebook / mini-course / checklist / template
• Free event / webinar / seminar
• Free trial (great for subscription-based services)
• Free product/
• Free quote/appraisal/review/audit/ depending on the nature of your business.
• Free consultation
• Free checklist
• Free voucher (20 percent off first purchase etc)
• Free template
• Free resource list
• Free calculator (for mortgage/finance-based businesses). Check out https://crunchingthenumbersforprofits.com/
• Free recipe
Your lead magnet should be somehow tied to your business and should provide value and information without giving everything away. It should help establish credibility as an industry leader and be genuinely useful for your customer.
So you’ve created your lead magnets. Now, what do you do next?
Once you have shared a lead magnet with potential customers, your work is not over. To back up this strategy, you need to have a communication plan.
For example, a weight loss coach may offer her clients a free ‘cheat sheet’ on reducing belly fat in 7 days. Once she has their email address or phone contact, she can add them to her targeted marketing campaign. They will receive a follow-up with a special offer such as a discount on a full-service package. An added incentive may be delivered a week later to give that future client the nudge they need to come on board.
Implement these strategies and be sure to let us know what worked well for you. Send us your results via This email address is being protected from spambots. You need JavaScript enabled to view it.
Bonus:
Looking to build an email list? Here are some tools to assist along the way. Please note that The Timely Entrepreneur is not in any way affiliated with any of the following. Of course, these may not all be applicable to you, but you can choose what works! Have fun playing around.
- ConvertKit
- Hello Bar
- AddThis
- EasySendy
- Entice
- Rafflecopter
- Vyper
- Leadpages
Apart from Mailchimp, you can also choose from:
- Constant Contact
- Sendinblue
- Hubspot
- ConvertKit
- AWeber
- Drip
- Mailerlite
If you Choose to Thrive and would like to uncover more ways to win clients over, sign up for a private meeting at our Micro Business Clinic. Call our offices to book a time to chat 706-5934 or claim your spot at our Micro Business Clinic:- https://www.new.thetimelyentrepreneur.com/advisory/
(Visit the link and select Choose to Thrive with Lead Magnets)
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Not everyone is going to like, or want, or even purchase what you’re offering, and that’s quite okay.
Don’t take it personally. (Taken from a past blog we wrote).
There is absolutely no way, everyone is going to like what you do or what you have to say. Not everyone you bounce ideas off will agree and support your decisions. However, as an Entrepreneur, you must know that it is OK!
We recently had a new Entrepreneur who was afraid to show her progress. It was almost like she was ashamed of stepping out for fear of what people would say. We didn’t get it. We didn’t understand why she didn’t want to be celebrated, why she bothered to care what someone would say. After all, she was successful in getting started and she started making money before even launching the business! That certainly was something to celebrate.
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